The NBA, the National Basketball Players Association and the National Basketball Retired Players Association has decided to spend five years in support of My Brother’s Keeper in partnership with MENTOR: The National Mentoring Partnership, Team Turnaround and the Council of Great City Schools.
With this commitment, the NBA Cares hopes to:
- Support a public service campaign in partnership with MENTOR to nationally recruit 25,000 new mentors, with a focus on recruiting men of color to serve as mentors.
- Work with educators in low-performing and turn-around schools to create incentive programs that increase attendance and improve school performance.
- Participate in a series of workshops in school and after-school programs that will inspire boys and men of color to be successful in their chosen endeavors.
- To learn more about NBA Cares and My Brother’s Keeper, visit: http://cares.nba.com/my-brothers-keeper/
Al Horford of the Atlanta Hawks explains how being a mentor can make all the difference in the life of a young person.
Carmelo Anthony of the New York Knicks explains how being there for young people can make all the difference. Every kid should have someone to turn to.