NBA and MBK

The NBA, the National Basketball Players Association and the National Basketball Retired Players Association has decided to spend five years in support of My Brother’s Keeper in partnership with MENTOR: The National Mentoring Partnership, Team Turnaround and the Council of Great City Schools.

With this commitment, the NBA Cares hopes to:

  • Support a public service campaign in partnership with MENTOR to nationally recruit 25,000 new mentors, with a focus on recruiting men of color to serve as mentors.
  • Work with educators in low-performing and turn-around schools to create incentive programs that increase attendance and improve school performance.
  • Participate in a series of workshops in school and after-school programs that will inspire boys and men of color to be successful in their chosen endeavors.
  • To learn more about NBA Cares and My Brother’s Keeper, visit: http://cares.nba.com/my-brothers-keeper/

 

Al Horford of the Atlanta Hawks explains how being a mentor can make all the difference in the life of a young person.

Carmelo Anthony of the New York Knicks explains how being there for young people can make all the difference. Every kid should have someone to turn to.

 

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