The NBA, the National Basketball Players Association and the National Basketball Retired Players Association has decided to spend five years in support of My Brother’s Keeper in partnership with MENTOR: The National Mentoring Partnership, Team Turnaround and the Council of Great City Schools.

With this commitment, the NBA Cares hopes to:

  • Support a public service campaign in partnership with MENTOR to nationally recruit 25,000 new mentors, with a focus on recruiting men of color to serve as mentors.
  • Work with educators in low-performing and turn-around schools to create incentive programs that increase attendance and improve school performance.
  • Participate in a series of workshops in school and after-school programs that will inspire boys and men of color to be successful in their chosen endeavors.
  • To learn more about NBA Cares and My Brother’s Keeper, visit:


Al Horford of the Atlanta Hawks explains how being a mentor can make all the difference in the life of a young person.

Carmelo Anthony of the New York Knicks explains how being there for young people can make all the difference. Every kid should have someone to turn to.